In addition to my role as an art director on Cadillac Magazine, I also help to create social posts for OnStar across its social media networks. Starting with our social media team, we brainstorm, devise and execute images and videos that aim to engage and promote the brand. Because OnStar is a automotive based service, it makes for a unique challenge to find ways to capture our audience’s attention in the social media space.

Along with art directing stories for the Experience OnStar, I also create graphics and icons to accompany features on the site.

More examples of social videos I’ve concepted and art directed can be found at OnStar’s Instagram page.