In-app and digital executions for the FordPass and Lincoln Way Apps. I oversee marketing screen creation for both apps, providing static app assets for brochures, how-to-videos and owner site asset updates. I’ve assembled a screen library for both brands which updates as app releases are pushed to ensure the most up-to-date screens are provided.
In addition, I have built email communication, in-app messages and owner site content pages to reach members and clients of the FordPass and Lincoln Way apps.
I also art direct and curate brand imagery for both apps, and manage brand playbooks highlighting app features, internal strategy and assets. Below are a series of five social videos produced by our team which highlight the benefits of FordPass, and three cinemagraphs focusing on the same for Lincoln Way.