FordPass & Lincoln Way

Square

The FordPass and Lincoln Way Apps help serve as the digital keys for Ford and Lincoln vehicle owners. As an associate creative director on the team, I oversee the creation of marketing screens for both apps. These screens are used in how-to videos, brochures as well as print and digital photos assets.

A big portion of the app work centers on messaging. We create email and in-app communications, support site content migration and updates, brand imagery art direction, internal playbook development and social video creation.

Our team lead the migration of existing FordPass Owner content to a new Ford Support site. We utilized design system templates and components to create new category and sub-category pages highlighting FordPass features and services.
The same effort was also lead for the migration of existing Lincoln Way Owner content to a new Lincoln Way Support site. We utilized design system templates and components to create new category and sub-category pages highlighting Lincoln Way features and services.
Video art direction highlighting Connected Navigation for Ford owners.
Creative concepting and video art direction for a series of five social videos covering FordPass remote features.