Overview
Visual storyteller and creative director specializing in experience design; graphic design and illustration; digital, social and editorial art direction and CRM. Avid street photographer. Dabbler in letterpress, screen printing and wedding invitations.
Experience
Associate Director, Experience Design
VMLY&R | Jan. 2022 – Present
Senior Experience Designer UI: Mar. 2020 – Jan. 2022 / Senior Art Director: Nov. 2019 – Mar. 2020
Lead a design team creating content for the FordPass and Lincoln Way apps.
- Oversee marketing screen creation for FordPass and Lincoln Way. Screens are used in brochures, how-to videos and digital executions for brand websites.
- Build owner site content pages, email communication and in-app messages to reach members and clients of the FordPass and Lincoln Way apps.
- Conceptualize social videos for both brands; curate and art direct brand imagery to be used for social channels, in-app messages and customer engagement.
Senior Art Director
Campbell Ewald | Dec. 2016 – Nov. 2019
Art director: Feb. 2014 – Dec. 2016
Art director and graphic designer working across digital, social, print and editorial.
- Build email and direct mail communication for OnStar CRM.
- Manage digital transition, create motion content and develop web pages for Chevrolet New Roads website.
- Layout and program functionality for Cadillac Magazine tablet and mobile app.
- Create social posts for clients such as OnStar, Travelocity and Carfax.
- Art direct photoshoots for Cadillac Magazine and Chevrolet New Roads magazine.
Graphic Designer
Automobile Magazine | Nov. 2012 – Feb. 2014
Design editorial spreads and art direct photoshoots for the print and digital editions of Automobile Magazine.
Designer
Louisville Gannett Design Studio | Dec. 2011 – Nov. 2012
Layout news sections and create graphic openers for Gannett newspapers like the Cincinnati Enquirer, Louisville Courier-Journal and Lansing State Journal.
Freelance Designer
The Awesome Mitten | July 2012 – Jan. 2018
Create illustrations and brandmarks; design homepage graphics, web ads and digital marketing brochures for AwesomeMitten.com.
Education
Michigan State University | May 2011
Bachelor of Arts in Journalism | Design Specialization | Minor in Spanish
Honors College graduate | 3.98 GPA
Skills
InDesign | Photoshop | Illustrator | Sketch | InVision | After Effects | Photography | Premier Pro
Awards
2017 Gold Pearl Award: Best Mobile/Tablet, Cadillac Magazine
2011 Outstanding Senior Award (School of Journalism)
2010 Mary Adelaide Gardner Scholarship