Experience

Square

Download a PDF of my resume.

Overview

Visual storyteller and creative director specializing in experience design; graphic design and illustration; digital, social and editorial art direction and CRM. Avid street photographer. Dabbler in letterpress, screen printing and wedding invitations.

Experience

Associate Director, Experience Design

VMLY&R | Jan. 2022 – Present 

Senior Experience Designer UI: Mar. 2020 – Jan. 2022 / Senior Art Director: Nov. 2019 – Mar. 2020

Lead a design team creating content for the FordPass and Lincoln Way apps.

  • Oversee marketing screen creation for FordPass and Lincoln Way. Screens are used in brochures, how-to videos and digital executions for brand websites.
  • Build owner site content pages, email communication and in-app messages to reach members and clients of the FordPass and Lincoln Way apps.
  • Conceptualize social videos for both brands; curate and art direct brand imagery to be used for social channels, in-app messages and customer engagement.

Senior Art Director

Campbell Ewald | Dec. 2016 – Nov. 2019

Art director: Feb. 2014 – Dec. 2016

Art director and graphic designer working across digital, social, print and editorial.

  • Build email and direct mail communication for OnStar CRM. 
  • Manage digital transition, create motion content and develop web pages for Chevrolet New Roads website. 
  • Lay out and program functionality for Cadillac Magazine tablet and mobile app.
  • Create social posts for clients such as OnStar, Travelocity and Carfax. 
  • Art direct photoshoots for Cadillac Magazine and Chevrolet New Roads magazine.

Graphic Designer

Automobile Magazine | Nov. 2012 – Feb. 2014

Design editorial spreads and art direct photoshoots for the print and digital editions of Automobile Magazine.

Designer

Louisville Gannett Design Studio | Dec. 2011 – Nov. 2012

Lay out news sections and create graphic openers for Gannett newspapers like the Cincinnati Enquirer, Louisville Courier-Journal and Lansing State Journal.

Freelance Designer

The Awesome Mitten | July 2012 – Jan. 2018

Create illustrations and brandmarks; design homepage graphics, web ads and digital marketing brochures for AwesomeMitten.com.

Education

Michigan State University | May 2011

Bachelor of Arts in Journalism | Design Specialization | Minor in Spanish 

Honors College graduate | 3.98 GPA

Skills

InDesign | Photoshop | Illustrator | Sketch | Figma | After Effects | Photography | Premier Pro

Awards + More

Forrester Certification: Mastering Customer Experience

2017 Gold Pearl Award: Best Mobile/Tablet, Cadillac Magazine

2011 Outstanding Senior Award (School of Journalism)

2010 Mary Adelaide Gardner Scholarship