Chevrolet New Roads


While working on the Chevrolet New Roads account, I concepted and art directed photoshoots for the print and digital editions of the magazine. I also oversaw the creation of a dedicated page on the Chevrolet site for the publication, and created digital assets to accompany stories.

The previous online version of the magazine was a downloadable PDF, so I was starting from square one. Working with our partner agency who oversaw the entire Chevrolet site, I utilized page templates and existing components to create a digital experience that highlighted our lifestyle-driven content.