My role on Cadillac Magazine started on the print side by managing the magazine file, designing layouts and art directing photoshoots. I then shifted my focus towards creating a digital experience for the magazine on both tablet and mobile layouts. The publication itself was less car focused, and more driven toward highlighting the lifestyle experiences of Cadillac owners.
We created a curated experience from the print edition by condensing the number of stories and incorporating digital-only content that focused on interactive experiences. It was a crash course in UI/UX design, but it sparked my interest in improving my skills as an experience designer. The tablet edition of Cadillac Magazine won a Gold Pearl Award for “Best Mobile/Tablet” at the Content Council 2017 Pearl Awards.