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Cadillac Magazine

Cadillac Magazine is a bi-annual publication that serves as a welcome gift to new Cadillac owners. Featuring luxury and lifestyle articles that highlight the Cadillac brand, the publication is also available digitally in both a mobile and tablet experience. My role within the Cadillac Magazine team is really a jack of all trades. I manage the working InDesign file, flowing in as well as designing features, front and back of the book sections, and tracking down provided images. I’ve been on location to art direct a number of the stories, including a memorable road trip story that started in Vegas and worked our way toward a 5-star resort in the middle of the desert in Utah. Aside from my print responsibilities, I also help to design and program the tablet (iPad and Android) and mobile editions of the magazine. This starts by working with our edit team to brainstorm and develop the best ways to transform these print stories into interactive and engaging pieces on mobile platform. From there, we redesign the stories and implement interactivity using Adobe’s Digital Publishing Suite tools. Cadillac Magazine Art Direction, Graphic Design MSU Athletics Art Direction, Graphic Design
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MSU Athletics

My affinity for Michigan State University blossomed as soon as I stepped foot on campus in 2007, and hasn’t wavered since. I was fortunate enough to intern with the athletic department when I was an undergrad, making graphics and banners for MSUSpartans.com. When I was approached with a freelance opportunity to create infographics for the Spartans football games after I had begun my professional career, it was a no brainer. During the 2013 and 2014 seasons that saw Michigan State capture both a Rose Bowl and Cotton Bowl respectively, I compiled infographics highlighting each victory with stats, figures and images from the games. This work carried over into making posters of the infographics that were distributed at the spring football games as well. This role with the MSU athletic department also included designing covers for season and bowl game media guides, and creating graphics to promote upcoming games and featured athletes. My work for MSU has allowed me to get even closer to the teams I intently follow and keeps my green and white blood flowing strong.  
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OnStar

In addition to my role as an art director on Cadillac Magazine, I also help to create social posts for OnStar across its social media networks. Starting with our social media team, we brainstorm, devise and execute images and videos that aim to engage and promote the brand. Because OnStar is a automotive based service, it makes for a unique challenge to find ways to capture our audience’s attention in the social media space. Along with art directing stories for the Experience OnStar, I also create graphics and icons to accompany features on the site. More examples of social videos I’ve concepted and art directed can be found at OnStar’s Instagram page.
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Awesome Mitten

After I moved to Kentucky in the winter of 2011, I became painfully aware of how much I truly loved and missed the Great Lakes state. Freelancing for The Awesome Mitten allowed me to reconnect with all of the happenings back in my home state and continues to keep me surrounded me with all things Michigan now that I have returned. As the graphic designer for the site, I’m primarily responsible for creating event and promotional graphics. When I first came aboard, there weren’t concrete rules associated with the visual aspects of the brand, so I set about establishing some of my own that allowed me to create continuity from project to project. I even returned to my journalism roots for a Mitten Trip to Marquette in the summer of 2015. In addition to writing about my three day trip in the Upper Peninsula, I documented my trip with photos that were shared across all of The Awesome Mitten’s social channels. What makes collaborating with The Awesome Mitten so enjoyable is that its mission is to spread the message of the Mitten State that I love and call home.
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Automobile Magazine

I started at Automobile Magazine knowing next to nothing about the automotive industry. When I left to become an art director on Cadillac Magazine, I had a much better understanding about how vehicles fit within the editorial space across print, web and digital platforms. As a graphic designer for the magazine I was responsible for laying out departments and features for the magazine and then re-designing the stories for the iPad edition. Most of the art and story concepts were developed and executed by the creative director of the magazine, but I had my hand in art directing a number of stories as well as designing my first cover for the August 2013 issue of the magazine. The automotive knowledge I gained from Automobile Magazine has helped immensely with my role on the Cadillac Magazine team. In the Motor City, where the car is king, having that background certainly has paid off.
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News Design

I will always remember the year I spent at the Gannett Louisville Design Studio as one of the building blocks of my design career. I worked in a newsroom environment with the pressures of a nightly deadline and an emphasis on constructing engaging and visual news covers. I quickly learned how to think on my feet when designing for a basketball game that would end 20 minutes before deadline, or how to juggle designing pages for papers in Battle Creek and Cincinnati while keeping a specific regional focus for each. I primarily worked on the Lansing State Journal, which was a match made in heaven for a recent MSU grad and the local editors at the paper. I redesigned the “Game Day” pages that ran the day of Michigan State football games and generated graphics to accompany features in the section. The biggest honor was being chosen to design the front page of the 138th Kentucky Derby special section. In Kentucky, Derby Day is bigger than Christmas. I presented a couple of options to the higher ups at the studio and was pleasantly surprised when I didn’t have to go through rounds and rounds of changes after they approved my initial design. I even was able to go down to the […]
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Letterpress & Screen Printing

Drawing goalies and other characters as a hockey-obsessed child was the first indication that design would play some kind of role in my life. As much as I enjoy the digital tools available to design works of art, I’ve always had an affinity for working with my hands to create. Letterpress and screen printing are two old-school techniques that I’ve dabbled in over the past few years to create posters, bookmarks, wedding invites, thank you cards and other prints.
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Invitations

My foray into designing wedding invitations started with an inquiry from my sister and an urge to try letter pressing. My sister was in the midst planning her wedding in 2013, and being a graphic designer and the only brother to the bride, it was my self-appointed duty to go above and beyond for her wedding invitations. After taking an intro to letterpress class in Detroit, I attended weekly open studio time at a print shop in Ann Arbor for a few months until I was comfortable enough to man a letterpress machine on my own. While the two color print of my sister’s invites proved to make it a much more time intensive process than I had expected, I was extremely satisfied with the results. I have designed invitations and save the dates for a few other clients and am available for other invitations in the future. Visit the contact tab to inquire about invitations or other freelance projects.
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Logos

I was given a unique opportunity when I was a freelancer (fresh out of college, mind you) at Michigan Hockey Magazine: redesign the magazine, website and the entire brand. An editorial staple in the Michigan youth hockey world for 20 years, I knew I didn’t want to divert from original logo too drastically nor loose the iconic hockey player created with the negative space of the “O.” I streamlined the logo with a more modern font and picked a color palette of cooler blue colors that better represented the brand. Using WordPress and my knowledge of HTML and CSS, I gave the website a refresh and devised a more efficient hierarchy and structure that’s still in use. While I have created logos for a number of different clients, one my favorites is the one I developed for the Detroit City Vipers Athletic Club, the amateur beer league hockey/softball/soccer team for which I’m a card carrying member. I repurposed the logo from the now defunct Detroit Vipers of the IHL in the 1990s to create an identity that we use on our jerseys, shirts and hats. We may not have a star studded roster, but we’re always the best looking team in whichever league we play in.
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