After I moved to Kentucky in the winter of 2011, I became painfully aware of how much I truly loved and missed the Great Lakes state. Freelancing for The Awesome Mitten allowed me to reconnect with all of the happenings back in my home state and continues to keep me surrounded me with all things Michigan now that I have returned. As the graphic designer for the site, I’m primarily responsible for creating event and promotional graphics. When I first came aboard, there weren’t concrete rules associated with the visual aspects of the brand, so I set about establishing some of my own that allowed me to create continuity from project to project. I even returned to my journalism roots for a Mitten Trip to Marquette in the summer of 2015. In addition to writing about my three day trip in the Upper Peninsula, I documented my trip with photos that were shared across all of The Awesome Mitten’s social channels. What makes collaborating with The Awesome Mitten so enjoyable is that its mission is to spread the message of the Mitten State that I love and call home.
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My foray into designing wedding invitations started with an inquiry from my sister and an urge to try letter pressing. My sister was in the midst planning her wedding in 2013, and being a graphic designer and the only brother to the bride, it was my self-appointed duty to go above and beyond for her wedding invitations. After taking an intro to letterpress class in Detroit, I attended weekly open studio time at a print shop in Ann Arbor for a few months until I was comfortable enough to man a letterpress machine on my own. While the two color print of my sister’s invites proved to make it a much more time intensive process than I had expected, I was extremely satisfied with the results. I have designed invitations and save the dates for a few other clients and am available for other invitations in the future. Visit the contact tab to inquire about invitations or other freelance projects.
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I was given a unique opportunity when I was a freelancer (fresh out of college, mind you) at Michigan Hockey Magazine: redesign the magazine, website and the entire brand. An editorial staple in the Michigan youth hockey world for 20 years, I knew I didn’t want to divert from original logo too drastically nor loose the iconic hockey player created with the negative space of the “O.” I streamlined the logo with a more modern font and picked a color palette of cooler blue colors that better represented the brand. Using WordPress and my knowledge of HTML and CSS, I gave the website a refresh and devised a more efficient hierarchy and structure that’s still in use. While I have created logos for a number of different clients, one my favorites is the one I developed for the Detroit City Vipers Athletic Club, the amateur beer league hockey/softball/soccer team for which I’m a card carrying member. I repurposed the logo from the now defunct Detroit Vipers of the IHL in the 1990s to create an identity that we use on our jerseys, shirts and hats. We may not have a star studded roster, but we’re always the best looking team in whichever league we play in.
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